Singapore Tourism Board, TNG Digital and Alipay+ ink partnership to promote travel to Singapore

Nov 15, 2023
Singapore Tourism Board, TNG Digital and Alipay+ ink partnership to promote travel to Singapore

Singapore Tourism Board (STB), TNG Digital, and Alipay+ have signed a memorandum of understanding (MoU) to offer visitors from Malaysia curated deals for their next holiday in Singapore. The partnership will not only introduce more cashless payment options to travellers, but also allow users access to a wide range of exciting promotions when in Singapore. Currently, there are about 10 in-destination promotions to be had in Singapore and more will be added in the coming months.


Malaysian users of Touch ‘n Go eWallet by TNG Digital now enjoy the convenience of using the eWallet for booking flights or purchasing travel insurance before their trips. Soon, they will be able to pay and redeem promotions via Touch ‘n Go eWallet by TNG Digital across more lifestyle merchants in Singapore such as retail stores, attractions and restaurants. Users can also expect to enjoy up to an 80% discount for transport and daily items. As a payment partner of the Alipay+ ecosystem, TNG Digital allows users from Malaysia to tap on their Touch ‘n Go eWallet to transact in Singapore, and enjoy additional benefits provided by Alipay+.


Singapore is seeing a steady rebound in international travel and tourism - between January to October 2023, the city-state recorded more than 11 million visitor arrivals globally. Malaysia is one of Singapore’s top 3 tourism source markets with more than 891,000 visitor arrivals between Jan-Oct this year.

The partnership, which will be made available to all verified Touch ‘n Go eWallet users by TNG Digital in Malaysia, will cover co-investment in joint marketing campaigns, and entail collaborations to onboard more Singapore-based merchants to offer attractive tourist promotions. 

Mr Terrence Voon, Executive Director, Southeast Asia, Singapore Tourism Board said, "Travellers in the post-pandemic world expect a seamless traveller experience enabled by contactless payments. Our timely collaboration with TNG Digital and Alipay+ taps into this trend, leveraging our partners' strengths to promote Singapore as a destination of choice and encouraging travellers to get more out of their visit to Singapore."

Eager to embark on this partnership, Mr. Danny Chua, Chief Commercial Officer of TNG Digital, expressed, "Expanding payment and financial convenience to our users beyond Malaysia has always been one of our key objectives as the biggest leader in the digital wallet sector within the country. Currently serving over 21 million users, we have already connected them to more than 2 million merchant touch points in Malaysia. Our users now have additional incentives to spend, receive perks and earn GOrewards points with Touch 'n Go eWallet when they travel to Singapore."


Alipay+ will work with TNG Digital to continue promoting its A+ Rewards programme, a rewards platform within the eWallet. The partnership enables more Singapore stakeholders to tap into both TNG Digital and Alipay+ platforms to further showcase the destination’s myriad lifestyle offerings.


Douglas Feagin, Senior Vice President of Ant Group and Head of Alipay+, Ant International, said: “As more travellers return to Singapore, we’re excited to connect local businesses with international visitors digitally. Working closely with STB, we will enable Malaysian tourists to discover and visit more local merchants, to pay easily with their home e-wallet, TNG Digital, and enjoy greater savings. Through more enhanced digital payments, Singaporean merchants will also benefit from the rise in tourism.”


Malaysian users of Touch ‘n Go eWallet by TNG Digital can stay up-to-date on the upcoming deals and offerings available via the eWallet for their next holiday in Singapore by following Touch ‘n Go eWallet on Instagram and Facebook.