Head, Brand Management & Marketing

Tina Tong Soke Fong


Tina Tong was appointed Head, Brand Management & Marketing effective on 12 April 2021. Before joining Touch ‘n Go, Tina was most recently Chief Marketing & Communications Officer in S P Setia Berhad, where she was responsible for the Group’s branding, communications, and marketing efforts.

Tina has a diversified background with more than 25 years in advertising and marketing in large multinational companies and has served in a management capacity in companies such as Viacom International Media Networks, Saatchi & Saatchi Worldwide, among others. She has also worked regionally on brands such as Dynamo (Ariel), Pampers, Cadbury, etc.

Tina’s key priorities in Touch ‘n Go will be to accelerate the company’s marketing strategies and brand recognition.

Tina completed the Harvard executive leadership program.