Head, Communications

Adeline Ong May Lin

Background

Adeline was appointed Head of Communications of Touch ‘n Go Group on 2 November 2020 and is responsible for overall communications direction for the Group as well as Corporate Social Responsibility endeavours.

Prior to joining Touch ‘n Go, Adeline spent the past 25 years in various organisations, focusing on media and public relations. In her previous roles, she has experience in establishing media and communications divisions, originating and implementing positioning strategies, and ensuring alignment with brand and corporate identities. These experiences span multiple sectors, from the public, private, and non-profit sectors.  

Adeline started her career as a business journalist with the then-Business Times and subsequently The Edge. After a stint with a non-profit organisation post her return from completing her master’s degree, Adeline when into in-house public relations / communications with TM International (now known as Axiata Group) where she set up the Communications Unit. From there, she moved on to Johor to set up the Communications Department at Iskandar Investment Berhad. Adeline returned to Kuala Lumpur where she served at CIMB Group as Head of Media Relations for four years before moving on to Citi Malaysia. After 3 years at Citi, she moved to head Communications at the aviation regulator, Malaysia Aviation Commission before joining Touch ‘n Go.

Throughout her years in multiple organisations, some of Adeline’s key responsibilities include to develop and spearhead integrated communications, including media presence, brand identity and corporate communications. She also ensured alignment of messages across the company; monitor and review risk circumstances with regards to issue management as well as developed content in relation to issues at hand. Other responsibilities were to keep abreast of circumstances surrounding issues – understanding political ramifications, social economic conditions and above all, the media landscape in efforts relating to issues, crisis and stakeholder engagement.

Adeline has had regional exposure - both in the private and public sectors. Formerly a writer at Business Times and the Edge Financial Weekly, she was also a freelance writer based in Spain.

A Chevening scholar granted by the British High Commission, Adeline graduated with a Master’s in international study from Reading University, UK. She also spent time in Perugia where she won a scholarship from the Italian Foreign Ministry to study Italian and was part of Rotary International's group study exchange to South Africa.