Intern, Product Marketing

NEW

Kuala Lumpur, Malaysia

Intern

Measure Communication Effectiveness:
(a) Track and analyze key performance metrics, including Click-Through-Rates (CTR), impressions, and engagement rates.
(b) Generate reports to assess the effectiveness of campaigns and suggest improvements.
(c ) Prepare post campaign reports for campaigns to drive revenue based on media plans.
Results Monitoring:
(a) Monitor campaign results and provide insights to optimize performance.
(b) Support the team in identifying trends and actionable recommendations based on data.
In-App & Web Content Updates:
(a) Assist in updating in-app banner & website content to ensure accuracy, consistency, and alignment with brand guidelines.
(b) Collaborate with the marketing team to upload new articles, promotions, and product updates.
(c ) Able to communicate with different stakeholders to ensure the synergy of each check points of contents are properly updated that align with brands guidelines.
Basic Design Changes:
(a) Make minor updates to creative assets using design tools (e.g., Canva, Adobe Suite) as needed.
(b) Ensure that all design changes align with brand standards and marketing objectives.
(c ) Provide value added and feedback to creative assets so that it matches the campaign goals and objectives.
Plus Points if able to conduct industry research / competitor analysis:
(a) Conduct research on industry trends and fintech developments to provide valuable insights.
(b) Analyze competitor strategies and campaigns to identify opportunities for differentiation.

REQUIREMENTS
1. Possess at least a Diploma / Advanced / Higher / Graduate Diploma in Mass Communication, Marketing, or equivalent.
2. Fluent in speaking & writing in Chinese and English (Writing & Reading)
3. Has strong knowledge and interest with eWallet & online payments
4. A resourceful & responsible individual that possesses creativity and can work under deadlines
5. Basic understanding of design tools (e.g., Canva, Adobe Suite)
6. Ability to work independently and as part of a team.
7. Computer literacy - proficient in MS Office especially Excel, PowerPoint & Word to produce reports, results and campaign briefs