Associate, Growth Marketing

Kuala Lumpur, Malaysia

Permanent

Duties & Responsibilities

1. GOrewards Planning & Execution:
Execute monthly GOrewards campaigns (calendar scheduling, strategic, tactical and partner campaigns).
Ensure timely asset curation and management with Brand and CRM.
Serve as push notification (PN) curation specialist.
Maintain users’ perceived points value through effective marketing.
Run omni-channel marketing to deliver integrated communication across in-app, social media, ATL, PR, etc.
2. Catalogue Partner Coordination:
Work closely with Catalogue & Partnerships teams to ensure catalogue hygiene and mechanics accuracy.
Ensure all partner rewards meet publication standards and fulfil readiness requirements.
Track partner performance and highlight fast-/slow-moving items.
Manage internal documentation and readiness templates.
3. Campaign Planning & Support (Big–Mid–Small):
Develop and manage go-to-market (GTM) plans.
Lead and support Big/Mid/Small campaigns in planning, execution, and post-campaign analysis.
Work closely with Product and UED to ensure stable campaign pages with strong UI/UX for better customer experience.
Perform UAT testing for campaign readiness and flag issues proactively.
Curate and manage campaign assets for both in-app and out-of-app channels.
4. Reporting & Analysis Support:
Extract and analyze daily/weekly/monthly redemption data.
Update GOrewards, catalogue, and campaign performance trackers.
Provide basic insights and anomaly detection for post-campaign analysis.
Maintain clean and reliable data sources for the Growth team.
Support Customer Lifecycle Management (CLM) initiatives.
5. Cross-BU Collaboration:
Liaise with CRM for segmentation, tagging, and push requests.
Work with Financial Services, Commercial, Merchant Services, and Brand teams to maximize campaign impact.
Coordinate with PD and UED for UX improvements, bug reporting, and UAT.
Work with Ecosystem & Taskforce teams to support strategic gaps.
Support deep analysis, creative ideation, market research, segmentation, and A/B testing to drive Growth KPIs.
6. Key Stakeholders:
CRM, PD, UED, Brand, Catalogue Management, Partnerships, Ecosystem, Digital Marketing, Cross-BU Product Marketing

Requirements

1. Technical Skills:
Strong confidence in planning, execution and contingency planning.
Analytical skills across multiple platforms; able to extract data, build/read dashboards, identify gaps and propose next actions.
Creative in developing marketing messages, USPs, PNs and engagement ideas.
Skilled in experimentation and UAT.
Familiarity with CRM tools (added advantage).
Ability to manage in-app and out-app campaign assets across growth and digital marketing channels.
2. Soft Skills:
High attention to detail.
Strong communication and presentation skills.
Proactive problem-solving mindset.
Ability to manage multiple tasks under tight deadlines.
Team player with strong cross-functional collaboration skills.
Reliable, structured, and consistent in documentation.
3. Experience & Qualifications:
Diploma or Bachelor’s in Marketing, Business, Brand Management or related fields.
0–2 years of experience in marketing or operations (internship experience acceptable).
Experience in e-commerce, fintech, or campaign operations is an added advantage.
Strong organisational and coordination capabilities.