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BackDuties & Responsibilities
- Creating and optimising web content for SEO, ensuring alignment with brand pillars and SEO best practices
- Writing engaging blog posts and other content, incorporating SEO strategy and keyword targeting
- Strategising and creating content plans to support brand goals, including identifying SEO opportunities and gaps
- Monitoring and analysing website and content performance using analytics tools, providing insights and recommendations for improvement
- Collaborating with business units or product teams on SEO and content planning to ensure quality and consistency with brand standards
- Writing and editing other content-related materials as needed, including webpages, FAQs, careline scripts, and other brand materials
Requirements
- Proven experience in SEO writing and content optimisation
- Strong writing, editing, and content planning skills
- Ability to plan and execute content strategies and provide actionable recommendations
- Analytics capabilities to monitor website health and content performance
- Experience with SEMrush or similar SEO tools is preferred
- Excellent multitasking, prioritisation, and time management skills to thrive in a fast-paced environment
- Strong attention to detail and ability to maintain brand voice and quality across all content