Left to right - 1. Etiqa Insurance & Takaful Head, Agency, En. Ab Latiff Abu Bakar 2. PLUS Expressways Berhad General Manager (Operations Division), En. Mohammad Fuad Khusairi 3. Touch 'n Go Sdn Bhd Chief Operating Officer, Pn. Hasni Zarina Mohamed Khan 4. Touch 'n Go Sdn Bhd Head, Sales & Marketing, En. Ahmad Yusri Yahaya
The Touch ‘n Go Zappers team are back at all PLUS toll plazas beginning 22 May 2008.
Zappers, Touch ‘n Go’s mobile sales unit, will be mobilized again at major PLUS toll plazas nationwide, in anticipation of the coming school holidays which will start this weekend until the 8th of June 2008. The Touch ‘n Go cards will be sold in denominations of RM20, RM30 and RM50.
This is part of Touch ‘n Go’s efforts to provide convenience for the public to purchase Touch ‘n Go cards at points of usage, which is at the toll lanes. Apart from that, Zappers will also increase Touch ‘n Go’s brand image with ground presence and exposures.
A collaboration with Projek Lebuhraya Utara Selatan (PLUS), the team will start hitting the roads today for a period of one month at 36 PLUS toll plazas. The locations are available on www.touchngo.com.my.
Cards purchased come with free PA worth RM10,000 and hospital reimbursement worth RM2k by Etiqa. Customers need to register by submitting the registration forms at any PLUS point of sales or via online at www.tng.etiqa.com.my
During a media briefing session held at the Sg Besi Layby, Touch ‘n Go Sdn Bhd Chief Operating Officer Puan Hasni Zarina Mohamed Khan said “The mobile sales unit proved to be a success when it was first launched in April last year. This time around, through Zappers, we are targeting to sell 10,000 cards each week, a 40 per cent increase from last year’s 6,000 cards sold each week. We are also offering more value for money as these cards come with free insurance coverage for the customers.”
She added, “Touch ‘n Go is about convenience. Convenience saves time and reduces stress. It is also an integrated payment card, which can be used for public transport and retail. It is the one travel card, and we believe everybody should have one!”
Meanwhile, PLUS Expressways Berhad General Manager of Operations Division En Mohammad Fuad Khusairi said that all PLUS cash lanes were equipped with Touch ‘n Go readers. “This is to provide more options for Touch ‘n Go customers to either use the dedicated Touch ‘n Go lanes or the cash lanes. For us at PLUS, electronic payment mode means more efficiency and faster throughput at lanes, especially during peak period.”
