Kuala Lumpur, 5th May 2009 – Burger King Mutiara Damansara won the Best TnG Retail Store of The Month for two consecutive months (March & April) when the crewmembers succeeded to achieve the highest usage of Touch ‘n Go as the mode of payment at their outlet.

“The Retail Store Rally” which is initiated by Touch ‘n Go Sdn. Bhd. is to enhance merchants continuous support in generating awareness towards the usage of Touch ‘n Go cards among the customers. It is also to boost the spirit of innovative and persuasive communications among all participating merchants crewmembers such as A&W, Burger King, Cathay Cineplex Damansara, Dunkin Donuts, Kaya Kopitiam, Steven’s Tea Garden, Station 1 Café, Daily Fresh, Baskin Robbins and Golden Oven to continuously promote the usage of Touch ‘n Go.

With the “Mana Mana Pun Boleh” and “Beyond The Roads” program, customers are now able to use their Touch ‘n Go cards at all participating merchant outlets. We are very keen with the tremendous support shown by all participating merchants especially in promoting Touch ‘n Go to all customers. My heartfelt thanks to everyone for making it a success”, said Touch ’n Go Managing Director Hasni Zarina Mohamed Khan.

“Touch ‘n Go in moving towards realizing our national electronic payment agenda. Amongst our success will definitely be the UEM Mercu’s new building, which is running on a 100% cashless e-payment system via Touch ‘n Go card. Bank Negara Malaysia’s cafeteria and MultiMedia University also using the same e-payment system via Touch ‘n Go card as part of their cashless mode of payment”, she added. 

“We are very fortunate with the keen support given by the merchants and media members. With it, we have increased our sales volume 5 folds since the last pilot, 80% is from the F&B sectors. We have also spearhead our wings to the north and south of Malaysia with the new two (2) Cathay Cineplexes outlets in Johor Bahru and Penang”, said Khair Ul-Anwar Mohd Yusoff, Chief Commercial Officer, Touch ‘n Go Sdn. Bhd.

En. Khair Ul-Anwar presented the prizes to Burger King Mutiara Damansara crewmembers witnessed by Puan Hasni Zarina and Cik Hasfalinda Mohamed Hassan, Assistant Director Marketing & Procurement, Burger King.