Kuala Lumpur, 31st March 2009 – Touch ‘n Go Sdn. Bhd. added another milestone when they were crowned as the Best Brand In The Electronic Payment Card 2008-2009 by BrandLaureate, the sobriquet for the Asia Pacific Brands Foundation (APBF) Brand Excellence Awards at The BrandLaureate Awards 2009 Gala Dinner held at Shangri-La Hotel.

The award presentation was bestowed by the 5th Prime Minister of Malaysia YAB Tun Abdullah Haji Ahmad Badawi to Puan Hasni Zarina Mohamed Khan, Managing Director of Touch ‘n Go Sdn. Bhd.

In the Electronic Payment Cards Category, nominations came from major players in the credit card, debit card and prepaid card industry. After few selection processes, Touch ‘n Go were chosen as the Best Brand based on its strong brand breakthrough from toll to areas of lifestyle services which is retail and parking.

The selection committee noted Touch ‘n Go has been able to uphold its brand performance with revenue growth in millions of cards issued yearly. The brand has also worked on improving its services and delivery system. A strong brand strategy with a low attrition rate compared to other electronic payment cards in the industry has made Touch ‘n Go as the preferred electronic payment in the country.

“This award has made us a step ahead especially in materializing the national electronic payment agenda besides being the preferred customer brand choice. It is indeed an award of appreciation to all Touch ‘n Go team and Service Providers for their keen and utmost support for us along the way to success”, said Hasni Zarina.

“Touch ‘n Go is a great card to have while you’re on the go for easier, faster and hassle-free payments and with this Best Brand Award, it is now time to transform Touch ‘n Go into a lifestyle oriented card for all Malaysians”, she added.